Last week Inspired Selection attended the ALPSP conference, 3 days at the Belfry in Birmingham dedicated to the academic and STM publishing industry. Throughout the conference there was an overall theme of communication – ensuring we are speaking in the right language for our consumers and also a chance for everyone to network, learn and discuss current challenges that the industry is facing.
We kicked off on Wednesday with a keynote speech from Tim Brooks, CEO of the BMJ; Are we Waving – or drowning? He talked about the difficulty of change and how we can be so blinded by our own language that we stop seeing what the consumer wants and what language they communicate in. Tim discussed how to ‘storm the barricades’ so to speak and really encourage change by talking with everyone in your organisation and offer the opportunity for people with insightful things to say to talk. It’s important to push different disciplines together, let new members of staff input and influence the future as they will be the leaders of tomorrow.
The conference was jam packed full of fantastic information and ideas from the industry on what we’re doing right and what we could be doing better – specifically in the area of communication. As an industry we are strong on communication on behalf of our products and authors but perhaps we need to improve on our communication of what it is that we are responsible for in each of our roles within our publishing sector! To focus on key themes from the conference important for moving forward as an industry:
Data is the language of the future; it is clear that were are now entering a time of change where content is key but the way in which that content is delivered needs to change. The way we consume data through devices will adapt and grow and we will need to change the way we consume and sell this content. Hazel Newton talked about a way in which we can challenge the restrictions imposed by traditional print publishing with the input of digital technology; Palgrave Macmillan has created Palgrave Pivot – a way for researchers to publish their research at its natural length, quickly and fully peer reviewed.
Communication is key; as publishers, a huge amount of time is spent talking about authors and their research – but are we talking in their language? A key theme of the conference was to ensure that we are looking at everything from our audiences’ point of view and ensure that we are communicating everything in a way that others can understand.
Accessibility was a strong theme for one of the plenary sessions. The focus was on making content available for everyone; the majority of popular books, newspapers and magazines are published digitally and there is an opportunity for those who are print impaired to read and access these products. The key challenge for publishers is to make everything available at the same time and price for print impaired readers – including academic content for students and researchers.
Publishing skills are changing – we are seeing more roles come through that are content, digital and platform focussed and for these roles there is a need to seek candidates with a different set of skills. Publishing is becoming more diverse and as well as current candidates within the industry adapting to the change in skillset we are also seeing a rise in candidates coming from outside of the industry.
For researchers, there is a huge focus on making data accessible; this has a huge benefit for research but it must be done in such a way that it encourages researchers to make data available in an arena where they will get recognition and credit for doing so. Data could be made discoverable through Open Access however this could be taken beyond the discoverability of data to become knowledge sharing – a way of accessing the data and using the data to assist current research but also allowing credibility for the person who shared the knowledge in the first place.
The whole issue of current trends within Open Access publishing is a major factor for all publishers – both journals and books. Fred Dylla, CEO, American Institute of Physics led an interesting update on government responses (UK, US, EU) on the issues involved with the differences between Gold and Green Open Access publishing.
The conference was a fantastic platform for networking and for the sharing of information across the industry. It is a sector that is thriving with activity, change and exciting adaptations. Everyone we met and spoke with at the conference was brimming with new ideas and it’s clear to see how much passion publishers have for their industry and for the future.
Interesting read with lots of familiar topics, thanks Esme. Erica Bone, HR Advisor – Wiley.
Interesting that in your comments about communication, there was no mention of social networking being used by publishers to market their authors’ content to end users. But do students/academics/industury/medical researchers etc access twitter and facebook (prime examples of social networking media) in their working, as opposed to social, lives? I think probably not, but others may disagree?